A productivity app that revolutionizes the way you work and stay focused. Imagine if your productivity was a fun gamified journey optimized by AI.
A productivity app that revolutionizes the way you work and stay focused. Imagine if your productivity was a fun gamified journey optimized by AI.
Role:
Role:
UI/UX
UI/UX
Duration:
Duration:
4 weeks
4 weeks
Platform:
Platform:
Mobile
Mobile
The Impact
The Impact
93% user Satisfaction
93%
user Satisfaction
87% Found the app Easy to navigate
87%
Found the app Easy to navigate
Despite the app not being fully developed, early feedback indicates promising potential, forecasting high usability and user satisfaction scores(CSAT).
Despite the app not being fully developed, early feedback indicates promising potential, forecasting high usability and user satisfaction scores(CSAT).
Tools Used
The Productivity Challenge
person
79% of North American students still struggle to stay self regulated
(Corpus et al., 2022)
the Productivity app market is growing at a rate of 10.07% annually
(Statista, 2023)
Then why… are students still struggling with the current tools Available?
The Productivity Challenge
person
79% of North American students still struggle to stay self regulated
(Corpus et al., 2022)
the Productivity app market is growing at a rate of 10.07% annually
(Statista, 2023)
Then why… are students still struggling with the current tools Available?
concerns about current tools
To better understand how users interact with current productivity apps, one-on-one interviews were conducted.
After speaking with 11 undergrad students, I found two emerging themes summed up into pain points:
Time Sensitivity
73% of students prioritize speed and accuracy when completing tasks but find setting tasks in apps counterintuitive.
Fading Motivation
82% of students struggle to visualize progress as workload increases, leading to diminishing motivation.
Developing Empathy with Users…
To minimize unconscious biases tied to user personas, I used a variation of archetypes to organize user behavioral patterns into persona groups. This method allowed more data-driven decisions, detached from demographic labels.
The Naive Realist
Always seeking the most efficient way to finish work. The realist thinks they have it all figured out but sometimes expectation falls short to reality.
Core Needs
Need to set realistic, achievable goals
Cares about ease of use and efficiency
Behaviour
Would rather rely on themselves than to get a second opinion or seek support
The Free-spirit Visualizer
Likes to let their mind wonder. Mundane tasks seem dull and overwhelming compare to the world around them.
Core Needs
Need to be able to visualize progress
Extensive features are less critical compared to a fun, enjoyable journey
Behaviour
Would do just about anything to avoid boredom
An Untapped Opportunity
Upon analysing interview notes and reviewing personas, I noticed an emerging pattern.
Initiation
Decides to
set a goal
Uninformed Optimism
Set unrealistic goal
Realisation
Make excuses and
take cheat days
Valley of Despair
Expectation not
met and lose hope
Success
Boost motivation
and insipre
Feeling..
worried
guilty
Feeling..
excited
hopeful
Feeling..
stress
frustrated
Feeling..
unmotivated
pessimistic
Feeling..
happy
satisfied
Opportunity
Students tend to start optimistically but often take a nose-dive to "valley of despair". This revealed that an impactful solution should be practical, efficient to use, and enjoyable to boost motivation.
concerns about current tools
To better understand how users interact with current productivity apps, one-on-one interviews were conducted.
After speaking with 11 undergrad students, I found two emerging themes summed up into pain points:
Time Sensitivity
73% of students prioritize speed and accuracy when completing tasks but find setting tasks in apps counterintuitive.
Fading Motivation
82% of students struggle to visualize progress as workload increases, leading to diminishing motivation.
Developing Empathy with Users…
To minimize unconscious biases tied to user personas, I used a variation of archetypes to organize user behavioral patterns into persona groups. This method allowed more data-driven decisions, detached from demographic labels.
The Naive Realist
Always seeking the most efficient way to finish work. The realist thinks they have it all figured out but sometimes expectation falls short to reality.
Core Needs
Need to set realistic, achievable goals
Cares about ease of use and efficiency
Behaviour
Would rather rely on themselves than to get a second opinion or seek support
The Free-spirit Visualizer
Likes to let their mind wonder. Mundane tasks seem dull and overwhelming compare to the world around them.
Core Needs
Need to be able to visualize progress
Extensive features are less critical compared to a fun, enjoyable journey
Behaviour
Would do just about anything to avoid boredom
An Untapped Opportunity
Upon analysing interview notes and reviewing personas, I noticed an emerging pattern.
Initiation
Decides to
set a goal
Uninformed Optimism
Set unrealistic goal
Realisation
Make excuses and
take cheat days
Valley of Despair
Expectation not
met and lose hope
Success
Boost motivation
and insipre
Feeling..
worried
guilty
Feeling..
excited
hopeful
Feeling..
stress
frustrated
Feeling..
unmotivated
pessimistic
Feeling..
happy
satisfied
Opportunity
Students tend to start optimistically but often take a nose-dive to "valley of despair". This revealed that an impactful solution should be practical, efficient to use, and enjoyable to boost motivation.
A call for more Dynamic Assistance
I conduced a competitor analysis to analyze efficient, motivation-driven apps and identify potential gap in the productivity app market. Surprisingly, most popular apps lacked the ability to respond dynamically to user input and situational needs.
A call for more Dynamic Assistance
I sought efficient, motivation-driven apps to identify potential gap in the productivity app market.
Surprisingly, most popular apps lacked the ability to respond dynamically to user input and situational needs.
HOW MIGHT WE…
Dynamically Motivate And Inspire Students To Sustain Motivation And Achieve Their Goals?
HOW MIGHT WE…
Dynamically Motivate And Inspire Students To Sustain Motivation And Achieve Their Goals?
A peek behind The ideation process
A peek behind The ideation process
With my research findings and archetypes in mind, I brainstormed various solutions and invited my target users to vote on which method and features speak to them the most.
With my research findings and archetypes in mind, I brainstormed various solutions and invited my target users to vote on which method and features speak to them the most.
Most participants supported an AI-driven task list. Taking this into consideration, a system to hold users accountable and help them stay on task sounds promising. However, it necessitates a tracking algorithm to oversee progress, taking into account privacy issues, which increases the difficulty of development.
Most participants supported an AI-driven task list. Taking this into consideration, a system to hold users accountable and help them stay on task sounds promising. However, it necessitates a tracking algorithm to oversee progress, taking into account privacy issues, which increases the difficulty of development.
The Solution
The Solution
A gamified,
AI-powered take on motivation
A gamified,
AI-powered take on motivation
Speech to Text enabled task creation
Users can effortlessly create tasks within seconds and explore AI-generated task recommendations.
This reduces onboarding time and decreases time spent on task creation.
Users can effortlessly create tasks within seconds and explore AI-generated task recommendations.
This reduces onboarding time and decreases time spent on task creation.
Visualize your progress
A task tracking system that helps users visualize progress at each stage, whether through a to-do list or an engaging roadmap with rewards.
This inspires users to continue pushing during low-motivation periods.
Get lost in the journey
Get lost in the journey
Users can explore character customization, reward badges, and achievements.
This transforms the solution from a mundane productivity tool into an engaging and enjoyable game-like experience.
Users can explore character customization, reward badges, and achievements.
This transforms the solution from a mundane productivity tool into an engaging and enjoyable game-like experience.
My Learnings
My Learnings
A good reminder to always ask "why"
A good reminder to always ask "why"
Designing a unique productivity solution to tackle student pain points was challenging. I learned that even a text-to-speech button benefits from micro-interactions, offering users immediate feedback on responsiveness.
This project was a good reminder to never lose sight of the problem you are solving and to consistently question the "why" behind every design decision, from the solution's intent to its implementation.
Designing a unique productivity solution to tackle student pain points was challenging. I learned that even a text-to-speech button benefits from micro-interactions, offering users immediate feedback on responsiveness.
This project was a good reminder to never lose sight of the problem you are solving and to consistently question the "why" behind every design decision, from the solution's intent to its implementation.
What I'll do differently next time
What I'll do differently next time
While crafting high-fidelity wireframes, I experimented with various layouts, styles, and designs. For next time, I would built on proven design patterns while being cognizant of when to innovate and push boundaries.
While crafting high-fidelity wireframes, I experimented with various layouts, styles, and designs. For next time, I would built on proven design patterns while being cognizant of when to innovate and push boundaries.
Where the project is at now
A product for the future. Although this project was never launched, I have received overwhelmingly positivity reviews from target users. This is a project I’d be delighted to continue working on in the future!
Where the project is at now
A product for the future. Although this project was never launched, I have received overwhelmingly positivity reviews from target users. This is a project I’d be delighted to continue working on in the future!